Hulu An Evil Plot To Destroy The World Case Analysis
MIS 3537 Internet and Supply Chains
Due Date: March 12, 2019
Jan 26, 2019 Hulu: An Evil Plot to Destroy the World? Porter Five (5) Forces Analysis. Hulu: An Evil Plot to Destroy the World? 'Hulu Online' is a HBR case study. It is written by Anita Elberse, Sunil Gupta and is widely used to help MBA challenges in Sales & Marketing field.The areas covered in the case are - 'Internet, Marketing'. Blue Ocean University provides - Porter 5 Forces case study solution. Hulu: An Evil Plot to Destroy the World? Synopsis In July 2009, Jason Kilar, Hulu’s chief executive officer, is debating the future of the online video aggregator. A joint venture between News Corp. And NBC Universal, Hulu was initially met with strong skepticism but quickly became one of the most celebrated and popular online video businesses. Hulu: An Evil Plot to Destroy the World? Case Solution, This Case is about INTERNET, MARKETING PUBLICATION DATE: October 12, 2009 PRODUCT #: 510005-PDF-ENG Colour cases must be printed in colour to maximize thei.
Refer to the case “Hulu: An Evil Plot to Destroy the World” from the HBSP website.
Answer the following questions briefly (4-5 lines each):
1. Draw the supply chain for Hulu and highlight content acquisition vs. distribution. How do companies such as Hulu and Netflix use supply chain to compete strategically?
2. Research on the internet and list some examples of how companies such as Netflix and Hulu are controlling the supply chain of digital content acquisition and distribution.
3. How does TV Everywhere pose a threat to Hulu? Describe, in your words, how Hulu should respond?
4. The different broadcasters –CBS, NBC, ABC, Fox – have all chosen a different strategy to the internet. Which strategy is preferred?
5. Comment on how the digital channels put pressure on existing business models for firms in the creative industry (such as TV).
All groups (expect the group making the presentation) are required to submit a printout of their answers to the instructor at the beginning of the class. Also, be prepared to discuss the case in the class.
You can use Porter Five Forces as a strategic management tool to analyze casename. It will help you in mapping the various competitive forces that are prevalent in companyname industry. Rigorous application of Porter 5 Forces can help managers of casename case study to understand - rivalry among existing players, bargaining power of buyers of companyname, bargaining power of suppliers of companyname, threat of new entrants in the industry, and threat of substitute products and services.
Case Study Overview
To maximize their effectiveness, color cases should be printed in color.In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test 'authentication' technology that can facilitate a subscription or pay-per-view model. The case traces the early years of Hulu, a joint venture between News Corp. and NBC Universal, that was initially met with strong skepticism but quickly became on the most celebrated and popular online video business. Provides in-depth information on how the company serves content owners, users, and advertisers. Describes the online video space in considerable detail, also covering economic and viewership statistics that enable a rich discussion of viable business models. Topics Include: Advertising Media, Business models, Digital Technology, Distribution Channels, Internet, Online Media, Television and Videos.
Authors :: Anita Elberse, Sunil Gupta
Category :: Sales & Marketing
Key Words :: Internet, Marketing
For more information you can check out Case Study Solution Guide of Hulu: An Evil Plot to Destroy the World?
Hulu An Evil Plot To Destroy The World Case Analysis Pdf
Introduction to Porter Five Forces
Destroy The Earth
First published in 1979, “How Competitive Forces Shape Strategy” by Michael E. Porter, revolutionized the field of strategy. Popularly known as “Porter’s Five Forces” - not only influenced a generation of academic research but also provided a map to rigorously analyze the competitive forces.
Porter Five Forces that Determine Industry Structure
Porter Five Forces model is heavily borrowed from the traditional field of micro economics. The five forces that determine the industry structure of organization in casename case study are -
1. Threat of new entrants - if there is strong threat of new entrants then current players will be willing to earn less profits to reduce the threats.
2. Threat of substitute products and services - If the threat of substitute is high then Hulu Online has to either continuously invest into R&D or it risks losing out to disruptors in the industry.
3. Bargaining power of buyers of Hulu Online – If the buyers have strong bargaining power then they usually tend to drive price down thus limiting the potential of the Hulu Online to earn sustainable profits.
4. Bargaining power of suppliers of Hulu Online - If suppliers have strong bargaining power then they will extract higher price from the Hulu Online.
Free lisensi key smart shooter free. 5. Rivalry among existing players – If competition is intense then it becomes difficult for existing players such as Hulu Online to earn sustainable profits.
Why Porter's five forces analysis is important for casestudyname?
You can use Porter Five Forces model to analyze the competitiveness faced by protagonist in casestudy. Porter five forces analysis of casename case study will help you in understanding and providing solution to – nature & level of competition, and how companyname can cope with competition.
Even though from outside various industries seem extremely different but analyzed closely these five forces determines the drivers of profitability in each industry. You can use Porter Five Forces to understand key drivers of profitability of companyname in casename case study.
Porter’s 5 Forces, Competitive Forces & Industry Analysis of Casestudyname
The core objective of strategists and leaders in an organization is to help the organization to build a sustainable competitive advantage and thwart competitive challenges.
Step 1 – Defining relevant industry for companyname in casestudy
Step 2 – Identify the competitors and group them based on the segments within the industry
Step 3- Assess the Porter Five Forces in relation to the industry and assess which forces are strong and which forces are weak.
Step 4 - Determine overall industry structure and test analysis of consistency
Step 5 – Analyze recent and future changes in each forces
Step 6 – Identify aspects of industry structure based on Porter 5 Forces that might be influenced by competitors and new entrants.
How is Porter's five forces framework used in developing strategies?
To achieve above average profits compare to other industry players in the long run, companyname needs to develop a sustainable competitive advantage. Industry analysis using Porter Five Forces can help companyname in casename case study to map the various forces and identify spaces where companyname can position itself.
By doing Industry analysis using Porter Five Forces, companyname can develop four generic competitive strategies.
The four generic competitive strategies that can be pursued in casename case study are -
Cost Leadership
In cost leadership, companyname can set out to become the low cost producer in its industry. How it can become cost leader varies based on the industry forces and structure. In pursuing cost leadership strategy, companyname can assess – (pursuit of economies of scale, proprietary technology, supply chain management options, diversification of suppliers, preferential access to raw materials) and other factors.
Differentiation
Companyname can also pursue differentiation strategy based on the industry forces description in casename case study. In a differentiation strategy companyname can seek to be unique in its industry by providing a value proposition that is cherished by buyers. companyname can select one or more attributes that can uniquely position it in the eyes of the customers for a specific needs. The goal is to seek premium price because of differentiation and uniqueness of the offering. Industry analysis using Porter Five Forces can help companyname to avoid spaces that are already over populated by the competitors.
Focus - Cost Focus & Differentiation Focus
The generic strategy of Focus rests on the choice of competitive scope within an industry. Companyname can select a segment or group of segment and tailor its strategy to only serve it. Most organization follows one variant of focus strategy in real world.
The Focus Strategy has two variants.
(a) In cost focus a companyname can seek a cost advantage in its choses segment in casecategory.
(b) In Differentiation strategy companyname can differentiate itself in a target segment in its industry.
Both variants of the focus strategy rest on differences between a companyname ’s target segment and other segments in the industry.
References for Hulu: An Evil Plot to Destroy the World? Porter 5 Forces
Hulu: An Evil Plot to Destroy the World? , Harvard Business Review Case Study. Published by HBR Publications.
M. E. Porter, Competitive Strategy(New York: Free Press, 1980)
O. E. Williamson, Markets and Hierarchies(New York: Free Press, 1975)