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| Private | |
| Industry | Email marketing |
|---|---|
| Founded | 2001; 18 years ago |
| Founders | Ben Chestnut Mark Armstrong Dan Kurzius |
| Headquarters | Ponce City Market, Atlanta, Georgia, U.S.[1] |
Key people | Ben Chestnut(CEO) |
| Products | Email marketing |
| Revenue | |
Number of employees | 800+[4] |
| Parent | The Rocket Science Group LLC.[5] |
| Divisions | TinyLetter |
| Website | mailchimp.com |
Mailchimp (formerly capitalized as MailChimp until 2018[6]) is a marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong[7] with Dan Kurzius joining at a later date.[8][9] Mailchimp began as a paid service and added a freemium option in 2009. Within a year its user base had grown from 85,000 to 450,000.[10] By June 2014, it was sending over 10 billion emails per month on behalf of its users.[11] In 2017, the company was gaining 14,000 new customers every day. The company is still owned by its cofounders and has never accepted venture capital funds.[2]
In 2016, Mailchimp was ranked No. 7 on the Forbes Cloud 100 list.[12] In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017.[3] In August 2017, It was reported that, Mailchimp would be opening offices in Brooklyn and in Oakland, California.[13]
On February 2019, Mailchimp acqui-hired the team behind LemonStand, a smaller competitor. [14] Later in 2019 the company announced its annual revenue would reach $700 million. Mailchimp is going to become a full marketing platform aimed at smaller organizations.[15]
Marketing campaigns[edit]
As a podcast advertiser, Mailchimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme 'MailKimp').[16][17]
Mandrill controversy[edit]
In February 2016, Mailchimp announced it was merging Mandrill transactional email service into Mailchimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternative service platform.[18] The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid Mailchimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.[19]
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Previously, customers were able to purchase Mandrill credits for sending emails without signing up on Mailchimp. The credits were originally priced at $9.95 for 25,000 emails but increased to $20 for the same number of emails under the new pricing scheme. In addition to needing to purchase Mandrill credits, customers now need to be on a paid Mailchimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for Mailchimp services and only wants access to Mandrill. Mandrill was renamed as Mailchimp Transactional.[20]
References[edit]
Mail Chimp Rewriter Crack Software
- ^'Ponce City Market'. poncecitymarket.com. Retrieved 2019-03-28.
- ^ ab'Want Proof That Patience Pays Off? Ask the Founders of This 17-Year-Old $525 Million Email Empire'. Inc.com. Retrieved 2018-05-29.
- ^ ab'Why MailChimp Is One Of The Most Innovative Companies Of 2017'. Fast Company. 2017-02-13. Retrieved 2018-05-29.
- ^'Mailchimp's About Us'. Retrieved 2018-05-29.
- ^'Rocket Science Group'. Retrieved 2012-10-05.
- ^'Mailchimp in December 2017 - Wayback Machine'. Retrieved 17 April 2019.
- ^Grantham, Russell. ''Everything came and went too fast,' dot-com vet says'. Atlanta Journal Constitution (2000-12–03).
- ^'Mailchimp CrunchBase Profile'. Crunchbase.com. Retrieved 2013-06-17.
- ^Manjoo, Farhad (2016-10-05). 'Mailchimp and the Un-Silicon Valley Way to Make It as a Start-Up'. The New York Times. ISSN0362-4331. Retrieved 2017-06-07.
- ^Ben (2010-09-27). 'Going Freemium: One Year Later Mailchimp Email Marketing Blog'. Blog.mailchimp.com. Retrieved 2013-06-17.
- ^'Mailchimp Hits Milestone 10 Billion Emails Per Month; Adding Headcount and Office Space'. Retrieved 8 December 2015.
- ^'Forbes Cloud 100'. Forbes. Retrieved 29 October 2016.
- ^'Mailchimp to open office in Downtown Brooklyn - Technical.ly Brooklyn'. Technical.ly Brooklyn. 2017-08-04. Retrieved 2017-11-02.
- ^'Before breaking up with Shopify, Mailchimp quietly acqui-hired LemonStand, a Shopify competitor'. TechCrunch. Retrieved 2019-04-30.
- ^'Mailchimp expands from email to full marketing platform, says it will make $700M in 2019'. TechCrunch. Retrieved 2019-05-13.
- ^Roe, Mike (November 8, 2014). 'Serial: The hottest podcast with the most spot-on parodies'. 89.3KPCC. Retrieved November 12, 2014.
- ^Fitzpatrick, Molly (November 6, 2014). 'Why are Serial podcast fans so obsessed with Mailchimp?'. V[ ]cative. Vocativ. Retrieved November 12, 2014.
- ^Williams, Owen (2016-02-25). 'In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service'. The Next Web.
- ^Nicastro, Dom (2016-02-26). 'MailChimp's Mandrill Move Enrages Email Users'. CMSWire.
- ^MailChimp (2016-02-24). 'Important Changes to Mandrill'. Mandrill Email Platform Blog.